Matha Lakshmi Devi is the Hindu Goddess who governs all form of Wealth and Success. Goddess Lakshmi is the household Goddess of most Hindu families and favorite of women. Although she is worshipped daily. Mother Lakshmi is often depicted in several colors, Pink, Gold, White. When Lakshmi,s skin color is Pink she is divine mother. When her skin is Gold, she is the Universal Shakti and when her skin is White, she is the mother Earth. Lakshmi Devi is the Goddess of Health and Beauty. The festive month of October is Lakshmi,s special month. Lakshmi puja is celebrated on the full moon night of Sharad Purnima. Fridays are considered auspicious for Lakshmi puja. The friday before the full moon in the Hindu month of Sravana is considered specially sacred and Varalakshmi puja is performed on that day by ladies in the temples and in the homes.